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Tuesday, March 17, 2009

Printer's devil

I find that my part-time work editing articles has sharpened my eye. These days I unconsciously edit the signboards I come across.

Close to Patturaickal Junction in Thrissur there's a place that manufactures medical/orthopedic aids for the disabled. Their signboard announces that they provide "Cervical collars, Lumbar belts, Artificial limps, ...".

A la MAD magazine, I imagine a dark and dusty office with a surly, unshaven, salesman at the counter. You walk in and pay the fee. A goon steps out of the shadows and cracks you across the shin with a hockey stick and, lo!, you walk out with an 'artificial limp.'

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There's another one on the way to Guruvayoor: A place that calls itself an "Institute for Spocken English."

To be fair, they don't say that they teach written English.